Gorillaz animate

Gorillaz have managed to do something truly original in the music industry. Creating a band that is comprised of 2D characters and using them to make, not just music videos, but the live gigs, come to life. Not only this but as another form of promotion they have created short clips which allow the fans to get to know the characters more indepth and how they interact with one another which enhances the fairytale experience.

Gorillaz - Jump The Gut

The animations the Gorillaz have created are stylised in the fact they use 2D, 3D and real footage to form unique environments. I really like how 2D characters are implemented into 3D environments which helps to allow fans to relate...it's as if these characters are actually alive somewhere in the world. They have broken down a certain barrier and a part of us kind of believes they're real, or atleast wants to, which works in terms of this 2D bands' success I imagine (it also has a lot to do with their talent in the music world obviously).