
I think it works well as we notice a depth to the work that is usually not apparent in lesser design. We know just by looking at a piece of work that a lot of thought has gone in to it. We respect that the artist has taken the time to turn away from the norm and strive for the new. I think we also like it because it teaches us something in a way. It becomes a simple message showing us a more interesting side of an object that we thought to be plain and unmoving. Thus opening our eyes for a second and allowing us to crawl out of the midset we are in day-in, day-out. An original piece of design becomes something that expands the viewers mindset, shows them a new perspective, allows them to be impressed, and for a second, makes them think they know a little bit more about the world.
Still, it's not an easy thing to achieve...
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