When you stare at this it makes you kind of hallucinate. It's quite simple but it made me think whether other similar things can be used to suprise people or maybe used as a new form of advertising. A hidden message within an advert (sort of a magic eye) would shock the person who saw it, then probably generate interest and the idea would spread.
Link below if video doesn't work.
http://uk.youtube.com/watch?v=vzSRVgF501M
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